The diamond shape represents purity and strength. I think that the text should be in lowercase because it makes the name "haskell" friendlier and less threatening. See the logos of xerox, at&t, intel and even python for examples of that.
In regard to the adjectives, I would say: aadsf, asdf, asdf.
by --Aparcero 23:13, 31 December 2008 (UTC)